If you win on our wheel of fortune, you can redeem a maximum of 1 prize per customer.
The order must be placed with the email used to enter the competition, otherwise the order will be cancelled.
- If you have NOT shopped during Black Week with the same e-mail, your order will be cancelled.

- The order MUST also be sent to the same address, otherwise your order will be cancelled.

Win a dress of your choice:
- Only applies to dresses from Pitaya.
- Can be picked up free of charge in store.

Win an optional:

If you win but do not have access to the email you have entered, your prize is not valid.

Prizes cannot be exchanged for cash.

Pitaya can cancel an order at any time if fraud is suspected.

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You can revoke your consent at any time.


Now there I was, 17 years old with a real business... Where did that come from? I started sending 5-10 packages daily and got my first small warehouse and office where I could send packages from. I still remember it as one of the best times - where I also hired my first employee to help pack and answer customer service inquiries while I was at school every day.


During 2021, I moved my company to larger warehouse premises and got an even bigger warehouse, as well as a bigger office. My small business was growing steadily, had my dream really come true? In 2021 I became a student, my plans for the future were different from my circle of friends - I had to build on my entrepreneurial adventure. The dream of combining my webshop and physical store continued to live.
We had 7 employees and sent over 35,000 pieces of clothing.


The whole year started as a 'bumpy ride', the dark sides of being independent showed themselves in earnest. For the first time, I doubted myself, my business and my entire future. Was it really the right path I had chosen?

I had to learn things the hard way... Now I was at a crossroads and it was all or nothing. Now I had to believe in myself - and believe in my project.

On 2 September I opened my first store at Badstuegade 14, 8000 Århus C, a decision I have NOT regretted for a second.


The dream of combining my clothing adventure with jewelry and accessories became a reality and that was the start of Ida M Studios, which opened on 1 March 2023.